| Todays Quote |
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| We are confronted with insurmountable opportunities. |
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| -Walt Kelly
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| Blue Ocean Strategy |
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| Title: Blue Ocean Strategy |
| Author: W. Chan Kim and Renee Mauborgne |
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A hot seller internationally and a new way of looking at how to beat the competition. There are many ways to develop a strategy and this recent book by W. Chan Kim and Renee Mauborgne present an interesting approach. Don’t be mislead by the title; it’s not a book written for boating enthusiasts, though the title will be clear once you’ve read the first chapter. Contains some useful tools that can be applied to other strategy frameworks you may already be familiar with. Happy fishing!
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